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4.8 ★★★★★
Based on 842 reviews
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Product Reviews
★★★★★ 5
A Great Awakening
Format: Kindle
Political Brain offers a profound and enlightening roadmap to reboot and reconfigure the Democratic Party and campaign strateies. The new and innovative discipline offered up should be mandatory reading for anyone running for any office.
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Reviewed in the United States on January 27, 2025
★★★★★ 5
A Bitter Pill, but Much Needed Knowledge
Format: Kindle
Its thesis is that we, as humans, are predisposed to emotional, gut-level decision-making. Although most liberals will not want to accept this, author, Drew Westen, makes his case so well even the most inveterate ostriches must pull their heads out of the sand. We believe first, then we seek to support our beliefs. How we come to believe is a complex interaction of genetics and environment, which Westen makes no effort to reveal. What he focuses on is the counter-productive illusion that facts and issues matter more than the emotions underlying the principles we value most in life. And Westen disabuses the reader of this illusion quite completely, giving examples of what should have been said and what should have been done in Democrat campaigns in response to Republican attack. As a psychologist, Westin teaches us how the human brain works and why it is important for liberal politics to know how it works before selecting a candidate and mounting a campaign.
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Reviewed in the United States on June 23, 2013
★★★★★ 3
good to a point
Format: Paperback
basically what could help democrats win.all well and good,but that side has much of the same donors(drug companies,defense contractors,oil industry,etc.)as the republicans.THAT'S why they don't push back fundamentally.
one of my big problems with the author is his unapologetic.uneducated islamaphobia.he sounds like george bush when he mentions muslims actually.he fell for the propaganda.instead of drinking the koolaid of the cult,he should sip from the tea of informed tact.
i know right-wingers wear their stances/prejudices on their sleeves,but the problem with the liberal side is the smugness they can exude towards everyone else,when,let's face,they're no better.they went to college to deepen THEIR prejudices with a more expanded vocabulary.
otherwise,it's interesting from a psychological standpoint on how and what moves the masses.again,it's worth it to a point,just keep in mind that he's a bit of a meathead
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Reviewed in the United States on November 22, 2020
★★★★★ 4
The one-stars miss the point:
Format: Hardcover
Thomas J. Farrell and I may be two of a small handful who actually have read Aristotle's Rhetoric. There are good reasons for this. Aristotle's rhetoric is useful to know historically, and gives one the aroma of scholarship, yet only in the sense of one's being well-read but not particularly useful.
Westen's point is that Democrats are starving for useful rhetorical advice. Grounding ourselves in material some 2,300 years old is just not sufficient. cglambdin also missed the whole point, but more bluntly and therefore clearly.
I would paraphrase Westen's major point as being: as long as you go around thinking "reason, good/everything else, not so good," you lose. Not only do you lose, you DESERVE TO LOSE.
Why?
In a democracy, "nobody likes a smartass." The corollary to this is: "if you don't know the difference between being smart and being a smartass, you're probably the latter." Now to an ancient aristocrat like Aristotle, the distinction wouldn't have mattered. In the United States of America, it should matter to everyone aspiring to leadership.
We common folk expect our leaders to resonate with our values and life conditions. We don't care whether your blood runs a bit blue (as with the Kennedys) as long as you can be with us in spirit when you need to be. It's only polite.
In 1992 the smartass class had great fun with Bill Clinton's "I feel your pain" comment, but missed the point that Clinton resonated while President Bush the First's glance at his watch during the same town meeting debate ended the campaign then and there.
Drew Westen evokes what I considered state of the art in the communication field when I was in graduate school twenty-five years ago. Because he's a psychologist, and also not a smartass, I didn't expect him to bring up the theoretical language of people ranging from George Herbert Mead to Kenneth Burke. Rather, he demonstrates their insights! We get it! His work also fits well in the tradition of Walter Fisher's groundbreaking
.
Two things about Westen's book take off a star. Yes, he does meander. Also, his repetitive bashing of Bob Shrum comes off, at last, as an extended hard-sell advertisement for his own political consulting business. Perfection is elusive. Nevertheless, The Political Brain is doggone useful!
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Reviewed in the United States on July 27, 2007
★★★★★ 5
Disturbing but necessary read
Format: Paperback
Feels strange saying that I love a book that is as disturbing as this one is but I love that it's well-written and documented and it exposes some horrendous events in the history of the Americas as well as the world. Americans may well point fingers at the Nazis (and deservedly so) but it's a case of people in glass houses throwing stones. There is no question as to the repulsiveness and inhumanity of the genocide and mass murders perpetrated in Nazi Germany, Stalin's Soviet Union, Mao's China, the Khmer Rouge's Cambodia, and in a host of African nations, to name a few; but in our own not too distant past similar atrocities were perpetrated on the native populations of the Americas by the Spanish, Portuguese, British, and colonists/Americans. While the inhumanity elsewhere in the world is touched upon to show where the mindset of this barbarity likely originated, the focus is on the impact in the Americas -- North, South, and Central. The book contains graphic, disturbing descriptions of the cruelty done to the natives by men who have long been esteemed for their alleged contributions in history. Most notably Christopher Columbus. In my time in grade school, he and the many other conquistadors and explorers were portrayed and men of courage and integrity. This book paints a different picture of them as greedy, bloodthirsty, remorseless killers of peoples who they considered inhuman or subhuman. More troubling is Christianity's participation in these actions. Not to blame Christianity for initiating it but to indict it for condoning and even commending the events. Peaceful races of people minding their own business, living in communities well planned and constructed and advanced for their time, and who welcomed the interlopers were obliterated them. Much of the death and destruction was caused by the introduction of European diseases such as smallpox that killed tens of millions but a large part was also caused by actions of odious proportions. Entire civilizations such as the Aztec and the Inca and the Arawak whose artifacts have since been admired and sought after were wiped off the face of the earth. Tens of millions of people slaughtered. Men, women, children butchered. In numbers likely to exceed those of the aforementioned genocides combined. The purpose being to acquire their lands and their riches. Considered to be no more than animals needed to be exterminated. This is our history.
This book should be required reading for everyone. The graphic descriptions of the savagery should cause outrage not only for the acts themselves but for a cultures that has covered up their crimes for centuries. And the holocaust has not ended yet.
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Reviewed in the United States on October 23, 2018
